Generating Income as a Creator – IT IS POSSIBLE! Article by Adam Wallace

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Do you want to know the truth? The real truth? I’m talking about the truth behind the myth that creators simply don’t make a decent income from their craft. Well, guess what? Adam Wallace, the one who has done it all, speaks from experience. And he says, IT IS POSSIBLE! Let’s find out how!!!

In Australia, in 2015, the average income for authors, from writing-based activities, was around $12,900. That’s not a lot. But that is the average. That isn’t what all authors got. In fact, some would have quite a few more zeroes added onto that total.

So today, what I would like to do is demystify some of the myths around being a creator, doing what you love, and making a career out of it.

So let’s go!


  1. You can’t make a living as a children’s author in Australia

This is such a crazy statement, but so many people say it!

What is “making a living” anyway? It’s a random number that maybe these people have in their head, but it is a totally individual thing.

There are single people and married people and people with kids and people without kids and people who live in huge houses and people who live in tiny houses. All of them have a different idea of what a comfortable income for them to live on is.

And most people overestimate that number.

Whatever number you believe you need/want, it is possible as a children’s author. Even if you said a billion dollars as a joke. In 2004, JK Rowling was named as a billionaire. So it’s been done, and so it’s possible.


  1. You can’t give up your day job

Yes, you can. Should you straight away? I don’t think so, but that’s just a personal opinion. Some people say you should not have a Plan B. For me, I think that if you are doing your creating on the side (to begin with), it takes the pressure off.

You still have your base income, so you can enjoy the creating.

Not relying on your passion project to bring in the income means you can approach it with joy, without needing to make sales all the time. When the income generated builds up and is enough to live comfortably on (for you), well, maybe then is a good time to get rid of that other job.


  1. It’s a badge of honour to be a struggling artist.

No, it’s not. It’s a badge of dumbness. Why would you be proud to be struggling? Wouldn’t you rather be proud of your book being in the hands of thousands or millions of kids, inspiring them to read, inspiring them to create? And then getting paid for that honour? I believe the badge of honour should be for abundant artists. Abundant in our joy of creating, in the time we have to create, and yes, even in the money we earn from their art.


  1. Royalties aren’t enough

Not always, but they sure can be. And if they’re not, what a gift that is! It forces you to be creative and find other ways to build up your audience and income, whether that’s through school visits, markets, tours, launches, whatever. Diversifying your streams of income is one of the best ways to build a career. Again, it takes the pressure off one stream being the be all and end all.


  1. You’re not Andy Griffiths/JK Rowling/Stephen King/Insert top-selling author name here.

No. You’re not. And neither am I. But neither were they to begin with either … no, scratch that. They were totally them! They just weren’t the them we see now, the unicorn, the standout, the impossible dream. They all struggled, like everyone else, at the start of their career, but they made it happen through determination, grit, and a desire to be the best writer they could be.


And anyone can do that. Will you reach the same levels? Maybe not, but do you need to? Not at all! Remember, making a living is different for everyone, and there are LOTS of creators making a very good income from their work. Perhaps you will be the next on that list.


NOTE: If the idea of making a living from your art seems too overwhelming, I have created a course on generating income as a kid’s book creator. It’s at and it covers all the ways I have generated income from and around my books in the last 15 years. Added together, they have allowed me to enjoy a career doing what I love, and, side-note, I am earning a lot more than I would have if I had stayed in engineering.


Adam Wallace is a New York Times bestselling author who writes every single day, no exceptions. He plans to do that every day for the rest of his life, and he plans on living to 130! From self-publishing through to traditional publishing, Adam now has had over 80 books published, and has had his books read on the White House Lawn and Kim and Kanye’s house!

Follow Adam at these links:

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The Quick Six Interview with Carolyn Martinez on Pelican’t Do It

Welcome to #TheQuickSixInterview with Carolyn Martinez!

It’s a pleasure to welcome back to the blog, author and editor, Carolyn Martinez to discuss her new picture book, Pelican’t Do It; a heart-warming tale of self-identity and family dynamics. Nice to learn more about your new book, Carolyn! 🙂

About the Author

Cate Sawyer (aka Carolyn Martinez) is a former newspaper editor, and has a MA (Writing). She is a writing competition judge and sought-after guest speaker. She is a nurturer – of people, fellow authors, readers. She is passionate about protecting the integrity of the book industry and producing quality works that leave a footprint. She has eight books and counting.

Her early readers are phonetics based, contemporarily illustrated and include captions to delight the adult and child reader.

Her latest book, Pelican’t Do It, is published by Hawkeye Publishing.


Follow Cate and Hawkeye Publishing at these links:

Facebook (Hawkeye) | Facebook (Cate Sawyer Children’s Author)


Praise for Pelican’t Do It

“Perfect for anyone who has young children at home with their own unique talents, or knows someone who does! I recommend PeliCAN’T Do It among other Australian classics to foster a healthy appreciation of our native wildlife, a gift they can keep with them as long as there are pelicans in the skies!” – Daniel Brown, reviewer.

Pelican't Do ItWHO wrote, illustrated and published this book?

Written by Cate Sawyer, illustrated by Kyle Tweed, and published by Hawkeye Publishing. Some might be interested to know that Hawkeye Publishing is currently open for submissions. Particularly interested in serialised YA or creative non-fiction for junior readers on topical subjects.


WHAT is it called and what is it about? What is your favourite part of this book?

Pelican’t Do It – a picture book for 4-7 olds – explores identity, and sibling rivalry. We’ve crafted the book so that the more advanced reader can explore how the illustrations tell more. Reviews are along the lines of ‘surprisingly re-readable,’ full review here.


WHEN is its release / launch date?

Released this month. Because our physical book launch was cancelled, we’re instead giving away a Drawing Party for one reader and their friends. Kyle (Tweed) was hugely influenced by an illustrator who visited his school in grade 5. He hopes to now pay that back by sharing illustrating with kids. All the details for entering the competition are here. I’d love it if your readers would help spread the word about the prize.


WHERE did the inspiration for this book come from?

One sunrise, I was walking along the waterfront at Brighton, South East Queensland. The words Pelican and Pelican’t pop into my mind, and the story flowed from there. I was a little chuffed with myself at the word play at the time.


WHY is this book meaningful to you and why would its message resonate with readers?

I lost my Dad and older sister, Julie, a few years ago, but I feel them, still guiding me. I often go to the waterfront to meditate and remember them and their love. The morning that Pelican and Pelican’t popped into my head, it kind of felt like they sent the idea to me. I want to do them proud with a good book. I wrote it for kids to explore their individuality, but I’ve learned from early reviews that it’s also resonating for parents with siblings who appreciate that jealousy is touched on in a positive light.


HOW you feel about the illustrations? Do they convey the feeling or mood you envisioned?

I love what Kyle did with the illustrations. It was nerve-wracking leaving my baby in someone else’s hands, but I gave him minimal direction as advised and I couldn’t stop smiling the first time I saw his illustrations. This is my fifth picture book and I’ve always had great experiences with illustrators – probably because I don’t meddle in their creativity.

How have you promoted this book and how can we find it?

Pelican’t Do It is available here. We’re promoting through media, and Hawkeye Books.


Thank you, Carolyn!

Pelican’t Do It is available to purchase at: Hawkeye Publishing 


#pelicantdoit #catesawyer #carolynmartinez #picturebook #identity #siblingrivalry

Introducing Teena Raffa-Mulligan and Who Dresses God?

#whodressesgod? #blogtour #booksontour #day1

We always delight in having Teena Raffa-Mulligan on the blog. She has been a true and loyal supporter of Just Write For Kids and Books On Tour, so we are very excited and grateful for this opportunity to take one of her special books on tour! And this picture book, Who Dresses God? is special in so many ways. Can’t wait for you all to join us on this beautiful blog tour! 

Teena Raffa-Mulligan is a West-Australian author, who claims to be like a kid with a sense of adventure who comes out to play when she’s writing her stories and exploring the wonderland of imagination. Teena has been having fun with words for as long as she can remember. She writes whimsical and quirky stories for children of all ages and fun, flirty romances; her publications including poems, short stories, picture books, chapter books and a children’s novel. Her first published picture book was a stranger danger tale that was endorsed by the WA police and education departments of the day and used widely in schools around the country.

Her writing life has also included a long career in journalism, during which she has written countless articles on all manner of subjects and edited magazines, anthologies and newspapers. Teena now spends her days creating stories and sharing her passion for books and writing by presenting writing sessions to encourage children and adults to explore the world of their imagination.

Some of her most recent publications include Friends (Serenity Press), True Blue Amigos (Wild Eyed Press), Catnapped! and Best Beast (Xist Publishing), with Who Dresses God? being recently re-leased in 2018 as a new edition.

Learn more fun facts about Teena in this short video clip…

And get into the spirit of Who Dresses God? by viewing this little trailer…

Teena Raffa-Mulligan: website | blog | facebook | twitter | instagram

Who Dresses God?: website | Boomerang Books


Fly over to Boomerang Books for the first author interview of the tour with Teena Raffa-Mulligan!

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